Let me be your Fractional CMO
Chief Marketing Officer
Fractional CMO | On-Demand Marketing Leadership
ot all companies need (or can justify) a full-time Chief Marketing Officer.
But they do need strategy, direction, and execution with high standards.
As your Fractional CMO, I integrate into your business as your part-time marketing leader to help you organize, plan, and scale your growth, aligning brand, customer acquisition, automation, and results measurement.
What I Do as Your Fractional CMO
My job isn’t just to “do marketing for the sake of doing it.” My job is to lead your marketing as a system, with structure, clarity, and priorities.
- I define the strategy and growth plan
- I organize campaigns and acquisition channels (digital and traditional)
- I improved the conversion and follow-up process
- I design your sales and marketing ecosystem with CRM and automation
- I establish metrics, reports, and data-driven decisions
- I support your team or coordinate external vendors
Growth Strategy & Positioning
I build a clear approach so your brand is understood, remembered, and chosen.
* Value proposition and positioning
* Segmentation and target markets
* Marketing message and brand narrative
* 30/60/90-day growth plan
Marketing Systems & Automation (AI + CRM)
I design systems that operate 24/7 to capture opportunities and follow up seamlessly.
* CRM implementation or improvement
* Follow-up and communication automation
* Workflows for leads, appointments, and sales
* Integration with digital tools and AI
Customer Acquisition (Demand Generation)
We create a consistent flow of qualified leads and real opportunities.
* Meta/Google Ads (strategy and optimization)
* Organic campaigns + strategic content
* Email marketing and lead nurturing
* Conversion-focused landing pages
Conversion & Revenue Optimization
It’s not just about generating leads. It’s about converting them into revenue.
* Funnel optimization
* Follow-up and quick response scripts
* Lead conversion to appointment/sale
* Offer and pricing structure
Executive Marketing Reporting
Marketing without metrics is intuition. Marketing with metrics is the direction.
* Real and actionable KPIs
* Simple and clear executive reports
* Strategic meetings (weekly or bi-weekly)
* Performance-based decisions
Customer Acquisition (Demand Generation)
We create a consistent flow of qualified leads and real opportunities.
* Meta/Google Ads (strategy and optimization)
* Organic campaigns + strategic content
* Email marketing and lead nurturing
* Conversion-focused landing pages
Social Media Management
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SEO
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CRM
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Website Design
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Market Segmentation
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Customer Loyalty
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Testimonials
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