AI Marketing applied to small businesses
Hi, I’m Roman Novoa.
I have over 27 years of experience in marketing and the last 5 years focused on applying artificial intelligence to real business environments.
I help brands grow by designing AI-powered marketing and sales systems that align data, automation, and decision-making to drive measurable results.

Why work with an AI marketing consultant?
Unlike many theoretical or generic approaches, my work is based on:
- Real-world implementation in operating businesses
- Proven systems for marketing, sales, and tracking
- Clear training so you understand what you’re using
- Strategic support, not just tools
AI doesn’t replace strategy.
It’s powerful.
What does AI Marketing mean for your day-to-day work?
AI Marketing isn’t theory or experimentation. It’s the practical application of AI inside your daily business operations, helping you work smarter and grow with less friction.
It enables:
- Intelligent automation of follow-up, tracking, and communication, so no opportunity is missed
- Data-driven insights that improve conversions and support better business decisions
- Sales and marketing systems that operate 24/7 without increasing operating costs
- Clear visibility into your pipeline, performance, and revenue drivers
- Faster, measurable marketing and sales processes, focused on execution, not guesswork
- Seamless AI integration with CRM, funnels, and digital channels, all working as one system
The goal is simple: less friction, more opportunities, and better results.


AI + Marketing + Systems
AI Marketing doesn’t exist in isolation. It integrates with everything you already use:
- Digital marketing strategies
- Automation and CRM
- Lead generation and management
- Sales processes
- Business growth and scalability
My job is to connect these pieces into a single, functional system, aligned with your actual business objectives.
Education, Workshops, and Community
In addition to implementing strategies and systems, I also lead educational programs where entrepreneurs and professionals learn to apply AI Marketing practically:
- Workshops and live training sessions
- Hands-on classes and real-world case studies
- A private, continuous learning community
All focused on action, clarity, and results, not just information.
Want to understand how to apply AI Marketing to your business?
If you’re exploring how artificial intelligence can help you grow, automate, and sell better, now’s the perfect time to start the conversation.
Customers
More than clients, strategic partners. We build success stories through trust and mutual growth.
Posted on Celina ChocronTrustindex verifies that the original source of the review is Google. "¡Altamente recomendado! La compañía de marketing de Lince Digital me ayudó a analizar mi presencia en Instagram y redes sociales. Roman fue super honestos, objetivo y analítico en su enfoque. Me dio insights valiosos para mejorar mi estrategia de marketing. ¡Excelente servicio!" ⭐⭐⭐⭐⭐Posted on Michael RossTrustindex verifies that the original source of the review is Google. I am so glad to be working Lince Digital Marketing. They are doing great things for my Website and Social Media. I HIGHLY RECOMMENDPosted on jose mendozaTrustindex verifies that the original source of the review is Google. Excelente asesoría AI ( Inteligencia artificial). Con roman novoa. Me enseñó y me habló un poco de los avatares, consejo de lo que se viene en el mundo digital. Soy entrenador personal en santiago de chile y estoy verdaderamente contento y agradecidoPosted on Julie CaicedoTrustindex verifies that the original source of the review is Google. Excellent service!!Posted on Gerencia CalecetTrustindex verifies that the original source of the review is Google. Trabajar con el equipo de Lince Digital Marketing y el Sr Roman Novoa ha sido una decision super acertada .Ellos me han creado una pagina web justo a mi medida requerimientos y necesidades nos han automatizado todos nuestros procesos de manera que ahora todo funcione mucho mejor por eso realmente lo recomiendo ampliamente a el y su equipoPosted on Barbara SemideyTrustindex verifies that the original source of the review is Google. Thank you to Lince Digital Marketing and Román Novoa for such a nice experience! He took the time to understand what we wanted and created something beautiful and efficient that allows us to work better. We now have a smart CRM and AI automations that make everything run smoothly. Highly recommend for your businessPosted on Romy MorenoTrustindex verifies that the original source of the review is Google. Great service. It really give me the chance to organize my dataPosted on ALBERTO GRANADOSTrustindex verifies that the original source of the review is Google. Genial la reunión de hoy Román. Muy práctica e interesante la metodología propuesta y desarrollada lo que facilitó el acercamiento y la puesta en pleno de las opciones de servicio a conocer de parte y parte.Posted on Alex DelcorralioTrustindex verifies that the original source of the review is Google. Working with Roman and his team was an excellent experience from start to finish. They built a clean, professional, and high-performance website that perfectly represents my brand. Communication was clear and consistent, and they always took the time to explain things in a way that made sense.
More than 27 years of experience in Business, AI Marketing applied to Sales
My areas of expertise focus on AI Marketing applied to Sales and Growth Systems, combining artificial intelligence with traditional and digital marketing strategies.

Growth Strategy & Positioning
I build a clear approach so your brand is understood, remembered, and chosen.

Customer Acquisition (Demand Generation)
We create a consistent flow of qualified leads and real opportunities.

Marketing Systems & Automation (AI + CRM)
I design systems that operate 24/7 to capture opportunities and follow up seamlessly.

Conversion & Revenue Optimization
It's not just about generating leads. It's about converting them into revenue.
Ready to Work With a Digital Marketing Consultant?
Are you ready to take your marketing strategy to the next level? Schedule an appointment today and let me guide you to success!
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