Managing customer interactions and relationships is vital in any organization, and that's where CRM (Customer Relationship Management) comes in. This tool allows businesses to handle all stages of the customer lifecycle efficiently. From the first contact to the after-sales, CRM makes it easy to collect, organize, and analyze key data about each customer. In addition, it allows detailed tracking of all interactions made, whether via email, phone calls, or social media. Proper management of these interactions ensures seamless and personalized communication with customers. CRM also helps create comprehensive customer profiles, providing valuable information to identify their needs and preferences. A correct CRM implementation improves customer satisfaction by streamlining internal processes and providing a more personalized service based on a better understanding of each.